Get serious with your high mobile bounce rate – or lose badly

mobile phone networking

After reviewing 100s of websites – the most astounding finding is – many businesses show a SSSLOOOOOOWWWW transition to optimize their websites for mobile.

And the worst is – many know about it and yet do not take any action.

So here’s what is happening in the background.

  1. Your customer jumps off immediately – shooting your bounce rate up
  2. Google punishes your domain badly – affecting your overall rankings
  3. TEENS’ – they are on the internet 100% of the time (and mostly on mobile) – and once you lose them, you lose them forever
  4. Finally YOUR BRAND suffers

Well before it is too late – you can check your site by testing your pages with the Mobile-Friendly Test tool.

Do share your results below – and we can talk and see how to solve it.

Let’s look at with a few statistics from Pew Research Center

  • 56% of American adults have a smartphone
  • 34% of American adults own a tablet computer
  • 28% of cell owners own an Android; 25% own an iPhone; 4% own a Blackberry
  • 34% of cell internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer.
  • We can all agree that in this the 21st century, relatively all business needs a website and an active online presence. But during the creation of your website most times people fail to do the needful. Which is to make sure your site is structure responsive — one of the most crucial and frequent problems that most web designer has to face involves cross-browser compatibility, that is, compatibility across different browsers and also devices.

Your customers expect a great browsing experience regardless of the device they use when they visit your site. According to the statistics above – How the website of your company appears and its ease of use on all of these devices can have a significant impact on your sales and bottom line.

In time past, you could set up a website optimized for a screen resolution of 1024 x 768, test it on a few browsers and operating systems, and be certain that visitors to your website would all have a similar user experience. A few users may have had a higher screen resolution and slight variations due to different viewing or browsers on a Mac instead of a PC. However, the website display consistent across all computers.

Now, people visit websites using several different devices. They use smartphones, tablets, PCs, and TVs, interchangeably as they engage with companies online and surf through their buying process for different products and services.

For your website to work perfectly well on multiple devices, these are some tips to follow:

  • Understand the Interaction Between Your Customers and Your Website
  • Take the time to analyze the traffic on your website, to know where your visitors are coming from, take note of the devices they are using, and the amount of content they are consuming on each device.
  • According to the results, if your mobile audience is at or above 10%, then you have to start optimizing for mobile. Keeping the user’s goals as a priority while you develop your content customization strategy, is the solution to crafting a seamless experience for your customers.

Develop a Dedicated Mobile Website

It is highly advisable that you develop a dedicated mobile website especially when your website (business) requires a lot of user interaction. With this strategy, the focus becomes a bit more specific, challenges such as navigation, visibility, load time, and creating an entirely seamless experience for mobile users.

If your site is selling products online, filling in forms, or interacting with other site visitors through a mobile device, then creating a dedicated mobile version may be the best solution.

Use Responsive Web Design

Responsive web design (RWD) is an approach that ensures that your website’s content displays uniformly on a variety of devices, screen sizes, and platforms – without creating multiple websites. Special coding techniques can also be used to make a web page automatically adjust to any device or screen for the best user experience possible.

Measure, Analyze & Improve

Continuously, using your website’s analytics and stats always measure the interactions on your site from different devices and make improvements as needed.

A survey by EPiServer records that the slowness of a mobile website is a major issue for users of smartphones and tablet. They are not as tolerant in waiting for a website or for the features of a web page to load as those users who are using a desktop. Thus, there is a need for all website owners to get serious about responsive design of their web pages if of course, they don’t want visitors and potential customers leaving their site.

And hey – we help companies get their mobile website working fine on all browsers.. if you find that interesting, we should talk (click here to know more). Or you may share this information with a friend who may be seeking help!!