seo copywriter next to laptop

8 Principles of Effective SEO Copywriting

Getting your content to rank is easy. There’s no secret to SEO copywriting; just 8 fool-proof principles for providing value to your audience, and getting Google to notice.

  1. Focus on one topic, not one keyword
    Keywords are still the crux of SEO content writing – but not in the way you might expect. Instead of analysing your content for its relevance to a particular keyword, Google looks at relevance to particular topics.

Natural, high-quality content won’t be optimized for a single keyword – it’ll contain dozens of keyword variants and related concepts. High keyword densities for a handful of short-tail keywords are not natural, and Google is more likely to penalize your content than boost its rank.

Instead of writing keyword-optimized content, focus on writing topical content. Choose a single topic, and try and cover it as authoritatively and comprehensively as possible. In doing so, you’ll include dozens of long-tail keyword variations within your content, and provide a clear signal of the relevance and quality of your content.

Optimized Keyword Density

  • SEO copywriting 6%
  • Natural Keyword Density
  • SEO copywriting 2%
  • SEO content writing 2%
  • search engine optimization 1%
  • content marketing for search engines 0.5%
  • how to rank content 0.5%

For more information about keyword density and content writing, check out: Keyword Density: Does It Really Matter?

  1. Your page title matters
    Your content’s title is one of the most important elements of effective SEO copywriting, for two reasons:

Your title sells your content.
Visitors will judge your entire post on the strength and relevance of your title – and a poorly chosen title will kill your clickthroughs. Make sure that your title is reflective of the topic of your content, and interesting enough to compel your visitor to find out more.

Your title plays a big part in SEO.

It provides Google search engine optimization capabilities with a short, concise summary of the entire topic of your content; and it uses that information to judge your content’s relevance to search queries. If you’re writing an article about ‘Content Marketing’, it’s good practice to include some variant of that keyword in your title. However, as before, there’s no need to over-optimise – and a Google search for ‘Content marketing advice’ will also return articles titled ‘Content marketing best practices’ and ‘Content marketing lessons’. After all, they all cover the same subject matter.

  1. Encourage social sharing within your content
    Google cares about the quality of content, and is always seeking out the most popular and authoritative articles to place at the top of its SERP. Social signals offer Google an insight into the popularity and value of your content; and as a result, your blog’s Likes, Tweets and Shares will directly impact your SEO.

Make your content easy to share. Include a social media call-to-action at the end of your content and add a social sharing bar to each of your posts. If you look to the left of this text, you’ll be able to see exactly what I mean.

Low rankings? We can chalk it up to a lack of Social Media promotion.

  1. Include both internal and external links
    Authoritative content dominates the search engine results. Google strives to provide its users with the most informative, comprehensive and complete answers to their questions – and it’s unlikely that any one page of content will cover every single aspect of a particular topic.

Including external and internal links within your content allow you to provide more information to your readers. They allow you to send readers to other relevant pages to continue their research, and enable you to compile resources from other websites. Google takes these links as a signal of the authority and legitimacy of your page, and passes PageRank between linked sites – helping your content climb the SERPs.

  1. On-page SEO doesn’t really matter
    What was once the be-all and end-all of SEO copywriting is now a quiet footnote. On-page optimisation does influence SEO – but with nowhere near the impact it used to. Anchor text, ALT tags and header tags should all be relevant to your subject matter, but they don’t need to be keyword optimized. Think of them as tools to aid your reader, and not the search engines.

ALT tags

Try to describe your images as accurately and completely as possible; and only use keywords if they’re directly relevant to your image.

tags

Divide your content up into digestible paragraphs, and title them appropriately.

Anchor text

Use a variety of anchor text, and include links when and where they’re the most relevant.

Keyword anchor: Ebrandz Reviews Agency

Branded anchor: Ebrandz Content

Natural anchor: Learn more

Naked URL: http://ebrandz.reviews/about/

  1. Go big or go home
    There’s a direct correlation between content length and search engine rank. In a survey by serpIQ, every single Top 10 result clocked-in at over 2000 words – with longer content performing better than shorter content:

Long content is easier to rank than short content. There’s more material for Google to analyse, a greater selection of topical keywords and keyword variants, and it’s easier for you to outdo everybody else’s content. You can include more value than your competitors, and your content will be shared more as a result.

  1. Regularly update your content
    Content Freshness is a measure of how recently your content has been updated. Generally speaking, Google prefers recent content to older material; on the assumption that it’s more likely to be accurate, up-to-date and relevant.

Check out Moz’s fantastic article for a more in-depth look at content freshness!

The influence of freshness varies with topic. Some niches are subject to regular overhauls and updates (like SEO copywriting, for example), and others remain relatively static (like Tudor history). If your content is in a flexible, evolving domain, regularly updating your article will boost your search engine rank.

Crucially though, there’s no benefit to updating content for the sake of content. Only add to existing material if you have new value to add – either a new opinion, a new development or a change in best-practice.

  1. Forget everything I’ve said about SEO copywriting, and just write amazing content
    All of my research into SEO copywriting has lead to a single conclusion: amazing content will rank well, time and time again. That’s it – there’s no magic formula, no keyword density to strive for, and no quick-hack for beating your competition to a sustainable #1 ranking. Great content will cover every single one of these 10 tenets of effective SEO copywriting. Long-tail keywords, social sharing, authoritative link profiles, comprehensive advice and regularly updated-material are all by-products of well-written, targeted and valuable content.

Google’s search engine algorithms are trying to imitate genuine readers – and they look for the same hallmarks of quality content that your daily blog visitors do. For your content to rank well, it has to provide value to your target audience, and impress your readership. If you achieve that, you’ll also impress Google.

target market with affiliate marketing

Article Marketing: Affiliate Marketing Without a Website

A common question from people looking to be affiliate marketers is ‘can you do affiliate marketing without a website?’ Of course, social media makes this possible but lacks the opportunity to create in-depth quality content which visitors usually require when making a decision to buy.

You therefore look to article marketing; submitting your content to article directories to which you can link from your social channels.

But, there’s a problem…

The use of article directories for marketing has a bad reputation these days, and this is for good reason. As is the case with so many practices within our industry, the method has been abused over the years. Article directories were simply packed with duplicate content of little value to anyone.

The quality of the copy itself is, of course, one aspect of content which is scrutinized. Only those written in understandable English which reads well will be accepted. Spelling and grammar of course fall under this category. Authors should spell-check their work and those who feel that their grasp of English grammar is not up to scratch should consider getting it proofread by someone whose is.

The formatting of the text is also important. Submit a huge block of text with few or no paragraph breaks and you can guarantee it won’t make its way onto the site. You should be creating an article of at least 700 words split into paragraphs which are usually no more than 5 lines long.

With these strict quality guidelines, any submitted which are not unique will be dismissed. As previously mentioned, article directories are rife with duplicate content, a key factor to their demise.

This now makes it possible to do affiliate marketing without a website, with high-quality content which really adds value for the reader. It’s important though that this content is not too overly promotional. It should be helpful and informative, not ‘salesy’ and forceful.

We expect authors to share the content on social platforms, not a simple post on your personal page, but you should be building your identity as an authority writer in your chosen field.

You should also be building links to your articles, as you would if it were your own site. Links remain a relatively important ranking factor and an important part of any affiliate’s task list.

Though this method of affiliate marketing without a website allows you to cut certain corners (eg building a site, paying for domains and hosting etc), it does not mean any less work with regards to content. You need to take a similar approach to it as you would if it were your site to which you were uploading these articles.

As an author you will be able to access this from your article and so see what else you have posted. This means that regular posting is important, as it would be with your own site.

Your articles should be predominantly generic (not promotional, no affiliate link) with the more occasional review or product recommendation. Your content will be more trusted this way and so result in more conversions.

Article @type BlogPosting URL Headline 56 / 110 Image URL #1 Short description of the article Author @type Organization Author Publisher Publisher logo URL Schema.org’s references: Article NewsArticle BlogPosting Google’s documentation: Article
clicks on website for profits

What Makes Them Click? An Introduction to A/B Testing

So you’ve got eyes on your website, but how do you engage them? How do you get them to donate, register for that conference, or sign up for that newsletter?

This is why A/B testing exists.

What is it?

A/B testing is a way to see whether your current design (A) produces the best conversion, or click-through, rate of your content by testing it against a slight change in design (B) before you actually make those changes.

Why is it important?

Your business doesn’t merely exist to sit pretty, right? A/B testing allows you to make the most out of your visitors by bringing their preferences about your product and services to light.

How do you do it?

There are a few A/B testing resources below through which you would typically create one variation of your site, set the goals or conversion rates you want to achieve, and generate a code to enter into your website for tracking. During testing, some visitors would encounter the original design (A) while others would encounter the variation (B).

What can you test?

Because your fan base isn’t limited to websites, your A/B testing doesn’t have to be either. You can do A/B testing for your mobile site and email newsletters as well. Furthermore, the tone of writing, the color of buttons, and the position of images and forms are some of the many things you can test.

SkilledUp, for example, ran an A/B test to better understand how our audience responds to subject lines. We found that they would most likely respond to a “descriptive” subject line versus a “benefit” subject line.

A/B Testing Results

Tools for Testing
Here are some of the resources available to A/B test Website, email or mobile content.

For Web:
Optimizely

Unbounce

Visual Website Optimizer

seo copywriting to turn blog into profit

7 proven copywriting tips to boost website conversions

When you are with a customer over the phone, you sound confident, genuine and helpful. How will you portray the same tone while writing website copy?

A great copy plays as a differentiator between a website that witnesses huge conversions and the one which falls flat, fails to engage with the customers.

An effective sales copy tells the readers about the problems more precisely the pain points and at the end offers a solution to heal that. Mastering the art of excellent copy writing for websites is not so tough. Here are the 7 steps to write a copy that actually converts.

The basics first:

  1. Understand your product first and define your positioning
    Before writing a website copy, understand the product first and decide how you want to position it. You should have a clear vision of what exactly you are offering to your customers. In your copy, both should be reflected.

For example, if you are writing copy for men’s apparel more specifically for jeans, then along with the specific features, don’t forget to mention the experience like how comfortable it is, feel of the fabric etc.

  1. Know your target audience and their pain points
    The 2nd step in copywriting for websites would be identifying your target audience and their specific pain points. So, firstly target the segment of the people you want to reach and understand their issues. Based on it you will write the copy which will be a combination of first mentioning the problems and then describing how your product or services can solve those issues making their lives better.
  1. Study your competitors and understand their weaknesses
    To improve your copywriting skills, you need to understand what makes your product or service different from the competitors, i.e. USPs (Unique Value Propositions). Once you understand the weaknesses of your competitors, make sure to convey the same to your customers, I mean why to buy from you and not from others. Trust me, this will help you to convey the USPs through the copy in a better way.

Next, work on the structure of your copy!

  1. Convey your key selling points first
    Through your copy, basically you need to build up a situation. First mention what problems your customers are having and let them know that you have the solution. Through the copy, describe the key selling points in such a way that they actually are convinced with the idea that you have a complete understanding of what they are going through.
  1. Develop an emotional connect
    Next, develop an emotion which will work as a powerful motivator. People don’t buy features, they buy benefits. So convey the benefits of your product in the best possible way.

Through the storytelling, make them imagine a life without that problem. Positive emotions are usually preferable, but the negative ones like the fear of experiencing something bad many times work.

  1. Now present the solution
    If you can follow the above points properly by now the customers should be very much interested and keen to know what’s coming next. Now, this is the best time to reveal your product as the solution to their problem. Describe properly, how the product will make their lives better.
  2. Finally, add the Call To Action (CTA)
    Now this will be the final step where you would ask the potential customers to buy from you and here you should not be shy to ask for the sale. Clearly mention the next step to get that product. Always create a sense of urgency. This is the best place to place the orders and deals. Add CTA buttons with proper wordings like ‘Buy Now’, ‘Get It Today’ or ‘Signup Now’. Make sure that all of the links are working properly.

Some more copywriting tips:

  • The copy should be concise
  • Proofreading is a must
  • Every copy should be created with a single objective
  • Maintain a conversational tone
  • Avoid jargons
  • Copy should be simple with a clear message

Get more tips by learning about our Ebrandz Solutions!

mobile phone networking

Get serious with your high mobile bounce rate – or lose badly

After reviewing 100s of websites – the most astounding finding is – many businesses show a SSSLOOOOOOWWWW transition to optimize their websites for mobile.

And the worst is – many know about it and yet do not take any action.

So here’s what is happening in the background.

  1. Your customer jumps off immediately – shooting your bounce rate up
  2. Google punishes your domain badly – affecting your overall rankings
  3. TEENS’ – they are on the internet 100% of the time (and mostly on mobile) – and once you lose them, you lose them forever
  4. Finally YOUR BRAND suffers

Well before it is too late – you can check your site by testing your pages with the Mobile-Friendly Test tool.

Do share your results below – and we can talk and see how to solve it.

Let’s look at with a few statistics from Pew Research Center

  • 56% of American adults have a smartphone
  • 34% of American adults own a tablet computer
  • 28% of cell owners own an Android; 25% own an iPhone; 4% own a Blackberry
  • 34% of cell internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer.
  • We can all agree that in this the 21st century, relatively all business needs a website and an active online presence. But during the creation of your website most times people fail to do the needful. Which is to make sure your site is structure responsive — one of the most crucial and frequent problems that most web designer has to face involves cross-browser compatibility, that is, compatibility across different browsers and also devices.

Your customers expect a great browsing experience regardless of the device they use when they visit your site. According to the statistics above – How the website of your company appears and its ease of use on all of these devices can have a significant impact on your sales and bottom line.

In time past, you could set up a website optimized for a screen resolution of 1024 x 768, test it on a few browsers and operating systems, and be certain that visitors to your website would all have a similar user experience. A few users may have had a higher screen resolution and slight variations due to different viewing or browsers on a Mac instead of a PC. However, the website display consistent across all computers.

Now, people visit websites using several different devices. They use smartphones, tablets, PCs, and TVs, interchangeably as they engage with companies online and surf through their buying process for different products and services.

For your website to work perfectly well on multiple devices, these are some tips to follow:

  • Understand the Interaction Between Your Customers and Your Website
  • Take the time to analyze the traffic on your website, to know where your visitors are coming from, take note of the devices they are using, and the amount of content they are consuming on each device.
  • According to the results, if your mobile audience is at or above 10%, then you have to start optimizing for mobile. Keeping the user’s goals as a priority while you develop your content customization strategy, is the solution to crafting a seamless experience for your customers.

Develop a Dedicated Mobile Website

It is highly advisable that you develop a dedicated mobile website especially when your website (business) requires a lot of user interaction. With this strategy, the focus becomes a bit more specific, challenges such as navigation, visibility, load time, and creating an entirely seamless experience for mobile users.

If your site is selling products online, filling in forms, or interacting with other site visitors through a mobile device, then creating a dedicated mobile version may be the best solution.

Use Responsive Web Design

Responsive web design (RWD) is an approach that ensures that your website’s content displays uniformly on a variety of devices, screen sizes, and platforms – without creating multiple websites. Special coding techniques can also be used to make a web page automatically adjust to any device or screen for the best user experience possible.

Measure, Analyze & Improve

Continuously, using your website’s analytics and stats always measure the interactions on your site from different devices and make improvements as needed.

A survey by EPiServer records that the slowness of a mobile website is a major issue for users of smartphones and tablet. They are not as tolerant in waiting for a website or for the features of a web page to load as those users who are using a desktop. Thus, there is a need for all website owners to get serious about responsive design of their web pages if of course, they don’t want visitors and potential customers leaving their site.

And hey – we help companies get their mobile website working fine on all browsers.. if you find that interesting, we should talk (click here to know more). Or you may share this information with a friend who may be seeking help!!

Start arrow upwards

Don’t let them slip away – Conversion Rate Optimization


Many companies spend millions of dollars each year to increase their website traffic, yet many of those website visitors simply arrive and disappear, costing these companies thousands every year in lost sales. They are missing the most crucial piece of the inbound marketing process: converting website visitors into leads. Make sure that doesn’t happen to your company. We engage with companies to increase their conversions through the following:

FOCUSED OFFERS, LANDING PAGES & CALLS TO ACTION

During analysis of your business, we pinpoint your target visitor, and build out persona profiles based on your average buyer. All offers and landing pages are then focused on one of the several personas described. By targeting each offer to the proper prospect build out effective conversion points — both landing pages and calls to action — for all pieces of content on your website. Each landing page is paired with beautiful and attention-getting calls-to-action, paired up and placed with each major piece of content on your site. When your call-to-action matches your offer, which in turn matches its associated site content, your conversions boost substantially.

PREMIUM CONTENT PRODUCTION

Producing and sharing premium, informative content such as e-books, white papers, how-to guides, and webinars, is crucial for capturing the attention of top-of-the-funnel leads: those visitors that are interested but aren’t yet ready to talk to sales. Knowing your audience allows us to determine the best format to deliver content to your prospects. We construct the content and utilize your authority knowledge to deliver educational pieces of premium content that deliver value to your visitors and entice more visitors to convert to leads.

TRACKING FOR ROI, CONVERSIONS AND A/B TESTING

If you’re not running effective, well-tracked analytics to measure success and ROI, you’re doing your marketing blind. We set up robust and accurate analytics tracking on all client accounts to be able to accurately track visitor traffic and conversion data across all the different content pieces and conversion points on your website. This information allows us to assess ROI, identify areas of strength and weakness, and optimize to improve results.

It’s time to start getting results from your website traffic with PPC. Contact us to receive an analysis of your current site and to learn how our conversion kit can increase your bottom line.

Political SEO review

ELECTION SEO ( SEARCH ENGINE OPTIMIZATION)

There are quite a few names for Political SEO. Election SEO, SEO for Politicians and a dozen other variations.

The end result is always the same, a politician or his operative hires an SEO firm to help build a brand that they could trade on. To actively monitor and work with Google, Facebook, Twitter and other social and search outlets to keep control of the message their client is trying to maintain and build.

This becomes a literal full time job for many people especially close to election. At that point people are searching to high levels trying to figure out who to vote for. They heard rumors of X or Y and are trying to see if that rumor is true.

This is when Political SEO becomes the central piece of any political campaign. Your client needs to be ranking for that term , that night. So not only does the SEO have to monitor what’s happening , but they also have to respond and rank in time for the rush of voters that want to know the true story.

This type of SEO isn’t normal, this is Political SEO and this type of SEO makes typical business SEO look like Checkers compared to Chess.

Most businesses don’t require to respond by election night. Though that occasionally does happen, it’s typically called Crisis Management SEO or an advanced version of reputation management.

Though this work is similar, it’s typically narrowed to one specific instance. A bad review on Yelp or an event that took place that individuals are discussing on social media and blogs. However Political SEO is this, but on many fronts, way too many fronts in recent elections.

truck marketing reviews

Truck Driver Marketing

A truck driver generally drives big rigs and has a commercial driver’s license (CDL). Driving jobs can include regional driving, over the road driving, local driving and delivery driving.

The type of job for a truck driver that is most used is the over the road job. Over the road means that a driver might be on the road for a couple of weeks and then at home for one or two days and then back on the road again. Sometimes, they will only be on the road for one week and, at other times, he or she might be on the road for a three week trip. The amount of time that is spent driving depends on the company and type of cargo.

In the truck driving industry, a truck driver might drive a flat bed truck, a van, a tractor-trailer, a tanker and other various vehicles that require a CDL to operate. To earn the CDL, a truck driver must take and pass a training course to receive certification. They also must have a clean driving record. A truck driver who drives a tanker or other trucks that carry hazardous materials must take a special exam and special training. There are special certifications for HAZMAT hauling. There are several schools nationwide that offer all types of training. The cost for most courses is around $4,000.

A truck driver can make anywhere from $500 to $1,500 per week. It depends on what type of driving the job entails, what company he or she works for and where the company is located. Some truck drivers are owner-operators, which means they own their own truck and have their own contracts. They may have other drivers handle trucks they own, as well. Some owner-operators subcontract for other truck companies, while others contract directly with manufacturers or warehouses.

Trucker Marketing Tactics

Marketing for a truck driver can be done in a few ways. The traditional methods have always been to run ads in local newspapers or to run ads in the telephone book. If a driver is out of work or new to this career, they will not have much money for marketing or have much time to wait for that job to arrive. Another method of marketing has been to put up a postcard at a truck stop or simply hang out there with a rig in hopes that someone needed hauling help. A fast and inexpensive way to find work now is to try Internet marketing. Also online advertising has taken a front seat for many companies and entrepreneurs, especially those who are looking for work.

A truck driver is going to perform this work nearly every day, so he or she should use marketing techniques to find the best job possible, and not simply take the first job that comes along. There are many opportunities all over the Internet for truck driving jobs. Using forums or websites geared toward owner-operators may be helpful.